SEO Specialist Job at INA Solution Inc, Connecticut

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  • INA Solution Inc
  • Connecticut

Job Description

Job Title: SEO Specialist Copywriting & Analytics Focus

Location: Remote

Duration: Long Term Contract

About the Role

We're looking for a data-driven SEO Specialist with strong expertise in SEO copywriting, keyword strategy, and analytics. You'll be responsible for improving organic visibility, driving qualified traffic, and optimizing on-page content for conversions. This role combines creativity with analytical thinking - ideal for someone who enjoys both writing and measuring performance.

Key Responsibilities

  • Develop and execute on-page and off-page SEO strategies to improve organic performance.
  • Write and optimize SEO-friendly content including blog posts, landing pages, product descriptions, and metadata.
  • Conduct in-depth keyword research, competitive analysis, and content gap identification.
  • Use SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog) to track rankings, backlinks, and site performance.
  • Perform regular SEO audits and coordinate with developers to fix technical issues.
  • Monitor and report on KPIs such as organic traffic, impressions, CTR, and keyword rankings using Google Analytics (GA4), Google Search Console, and Looker Studio.
  • Collaborate with content, design, and marketing teams to implement best SEO practices.
  • Stay up to date on search engine algorithms, emerging SEO trends, and content optimization techniques.
  • Create dashboards and monthly performance reports with actionable insights.
  • Optimize internal linking, site structure, and URL taxonomy for better crawlability and ranking.

Required Qualifications

  • 2 5 years of hands-on SEO experience, ideally in a fast-paced marketing or digital agency environment.
  • Proficiency with SEO and analytics tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Search Console).
  • Strong copywriting and content editing skills with proven examples of SEO-driven content.
  • Deep understanding of keyword intent, on-page optimization, and content structure.
  • Familiarity with HTML, CSS, and CMS platforms such as WordPress or Shopify.
  • Analytical mindset with the ability to translate data into actionable strategies.
  • Excellent communication and project management skills.

Preferred / Nice-to-Have

  • Experience implementing schema markup or structured data (JSON-LD).
  • Basic understanding of A/B testing and conversion rate optimization (CRO).
  • Background in e-commerce, SaaS, or B2B SEO.
  • Familiarity with backlink analysis and outreach.
  • Certification in Google Analytics, HubSpot, or SEO tools.

Job Tags

Long term contract, Remote work,

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