Job Description

This role is not for someone who simply understands email marketing.
It is designed for a specialist who fully lives the discipline. Someone who thinks in flows, anticipates customer segments, and naturally gravitates toward subject line experimentation and performance optimization.

We are seeking a dedicated Email Marketing Specialist with deep lifecycle marketing expertise, particularly within eCommerce and DTC environments. You will own the email channel end to end for one or more brands and you will drive revenue, retention, and customer engagement through strategic automation and high performing campaigns. From concept through execution and analysis, you will be accountable for every send, every metric, and every key performance outcome.

If testing send time variations feels as exciting as creative brainstorming and deliverability dashboards are as regularly checked as social feeds, this position was built for you.

Key Responsibilities

• Own full funnel email marketing across DTC and eCommerce brands and select client accounts

• Architect, execute, and refine automated lifecycle flows such as welcome, post purchase, win back, cart recovery, and upsell

• Build and manage promotional calendars for launches, campaigns, and seasonal initiatives

• Write high impact subject lines, preview text, and conversion focused email copy

• Collaborate with designers to ensure strong visual communication and clear calls to action

• Manage segmentation strategies, list growth, and list hygiene best practices

• Conduct continuous A/B testing across creative, timing, messaging, and frequency

• Monitor and report on key performance metrics including open rate, click through rate, conversion rate, revenue per email, and unsubscribe rate

• Maintain best in class deliverability practices including suppression logic, warming, and authentication protocols

• Stay current with platform updates and industry trends for Klaviyo, Mailchimp, and other ESPs

Qualifications

• 5 or more years of hands on email marketing experience

• Demonstrated success in DTC or eCommerce lifecycle marketing

• Expert proficiency with Klaviyo or comparable ESPs

• Strong understanding of flow logic, segmentation, and behavioral triggers

• Proven ability to write strategic, compelling copy that converts

• Advanced analytical skills and data driven decision making

• Experience managing multiple brands and large subscriber lists

• Highly organized, proactive, and self directed work style

• Ability to work Monday through Friday, 9 AM to 6 PM Eastern Time

Job Type

Full time

Application Questions

• Please provide a link to your portfolio that showcases email creative and campaign results. This is required for consideration.

• Can you independently write and design email campaigns?

• Are you available full time during United States Eastern hours?

Required Experience

• Klaviyo: minimum 3 years

• Automated lifecycle flows: minimum 3 years

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