Job Description
About us: Trusted Media Brands is a leading global media company that reaches hundreds of millions of consumers via our dynamic portfolio of media properties. We offer best-in-class insights and data-driven marketing solutions that reach engaged communities across food, home, lifestyle and wellness content; and now following our August 2021 acquisition of Jukin Media, a leading digital entertainment company, we also engage audiences across the pets, humor, and active lifestyle verticals. In all we reach nearly 100 million people globally, and we deliver more than two billion minutes of monthly video viewership across streaming TV and social media. See what’s new at FailArmy, Taste of Home, The Pet Collective, Family Handyman, People Are Awesome, Reader’s Digest, The Healthy and Birds and Blooms.
About the role: Trusted Media Brands is seeking an Associate Director of Programmatic, CTV who will work as part of the Streaming TV team to help manage our growing Programmatic business. The position will be primarily tasked with building on existing relationships with SSPs, DSPs and Ad Tech partners.
About you: The ideal candidate is an Ad Tech professional with experience having worked with market leading Programmatic partners and an understanding of the digital ecosystem and supply path. We’re looking for an individual that is keen on making a meaningful impact in the space and has the willingness and drive to not only learn from the team but grow within it.
This position will report to the Senior Director, CTV/Streaming TV
Location: United States (Remote)
Primary Responsibilities: - Oversee all Programmatic relationships for Streaming TV
- Create strategic plans around growing Programmatic revenue through partnerships with SSPs, DSPs and Technology partners that support the business unit
- Identify and present new opportunities for next-gen CTV/OTT proactive that are leading edge in the industry that will be used to accelerate TMB’s CTV advertising revenue
- Provide operational support on all aspects of programmatic activation: account planning, execution, optimization and upsell opportunities with internal groups and support teams for key clients
Desired Skills and Experience: - 5+ years of Programmatic experience from either a Publisher or Tier 1 SSP
- Previous Ad Operations experience is preferred
- Experience with CTV Ad Servers like SpringServe, Publica, Freewheel
- In-depth knowledge of advertising technology (oRTB, ad networks, media, ad serving, SSAI) and familiarity with the CTV and Streaming TV ecosystem
- Deep understanding of advertising campaign management, including strategies, tactics, execution, and reporting
- Demonstrated success at working with cross-functional teams and building strong relationships internally and externally
- Proven track record of client customer success, stakeholder management and ability to drive incremental revenue through operational efficiencies
- Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized solutions. Experience with STAQ, DV or similar platform preferred
- The ability to communicate effectively with internal and client-facing audiences
- Well-developed Microsoft Office product suite skills and advanced Excel and analytical skills required
Our Benefits: We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at .
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #LI-Remote
Job Tags
Full time, Work at office, Remote work,